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Research papers

Reaching the right people

This investigation concerns itself with two major media of appeal to housewives in Britain: commercial television and women's magazines. It can be demonstrated that these two media — or more accurately their audiences — are distinctly...

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?
Authors: Derek H. Davies, Michael Grant
June 15, 1984
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Citation

Davies and Grant (1984a, June 15). Reaching the right people. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/reaching-the-right-people